If you’re an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar:
Develop Industrial Sector Website to grow Online Business.
- “We need to talk to prospects in order to qualify them.”
- “Too much information on my site would give my competitors an advantage.”
- “We get all of our new business from word-of-mouth.”
- “A new website won’t help me get new business because my current website doesn’t, either.”
It’s understandable — it’s not easy doing what you do. But if you want to start bringing in more new customers, you may want to rethink your approach. That’s because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.
Do Manufacturers Really Need An Updated Website?
There are many good reasons to update and redesign your website — to make it mobile responsive, bring it in line with your current branding, or perhaps to move onto a new Content Management System (CMS) or Marketing Automation platform. But the most important overall goal of accomplishing all the above for businesses is to generate more leads.
So ask yourself this, “Do I want more business?”
If the answer is yes, then yes — you need an updated website.
Before the digital transformation of industrial sales and marketing, businesses that simply had a website were already standing apart from the competition. You may have had, or currently have Industrial buyers now require more information and quality content when researching services.
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